Optimizing the Learning Preference Experience to Reduce Drop-Offs
My Role
Senior Product Designer
Team
Designer, UX Writer, PM
Timeline
2 weeks (2022)
Focus
User Experience, Interface
Senior Product Designer
Designer, UX Writer, PM
2 weeks (2022)
User Experience, Interface
Binar learners often felt confused when choosing between Bootcamps, Webinars, or Video-based learning paths
My team and I successfully reduced the drop-off and uninstall rate since the release. This achievement was also supported by the engineering team, who ensured that the onboarding flow ran smoothly without issues.
The onboarding process showed its highest drop-off at the learning preference stage. Instead of guiding learners, the flow created confusion and hesitation—preventing them from moving forward.
Evaluate the design and experience.
We improved several design elements and experience.
In this mission I ask how easy it is for users to find the Product Management class. From the results of the data as much as 29% of users answered easy and 14% of users had difficulty. I conclude that the user is quite easy to find the Product Management class based on the preferences selected at the beginning.
